AI Insights · Timothy · December 2023
Top 5 Beauty Retail Apps in South America Q4 2023
Explore the performance of the top 5 beauty retail apps in South America during Q4 2023, including weekly downloads and active user trends.
The fourth quarter of 2023 witnessed notable activity in the beauty retail sector across South America. Here’s a detailed look at the performance of the top 5 beauty retail apps, based on data from Sensor Tower.
O Boticário saw a dynamic quarter with weekly downloads peaking at 394K in early October. Active users fluctuated, starting at 2.3M and reaching a high of 4.5M in mid-November before dipping to 2.7M by mid-December.
Natura (Oficial) displayed consistent performance with weekly downloads ranging from 70K to 227K. Active users maintained a steady presence, peaking at 834K in mid-November and closing the quarter at around 624K.
Beleza na Web - Cosméticos experienced a steady climb in downloads, hitting 116K in mid-November. Active users mirrored this trend, starting at 230K and growing to 346K by late November before stabilizing around 274K towards the end of December.
Época Cosméticos: Loja Online showed a gradual increase in downloads, culminating at 104K in late November. Active users also rose, starting at 160K and reaching 271K in late November, ending the quarter with approximately 190K.
SEPHORA: Maquiagem e Perfumes saw a steady rise in downloads, peaking at 66K in mid-November. Active users increased from 113K to 239K in the same period, finishing December with around 210K.
For more insights and detailed analytics, visit Sensor Tower.
